Paniolo Trading is a local, family-owned business centrally located at Ala Moana Center. In the years since we’ve opened, we’ve gained many returning customers locally and from around the world.

Many of our customers are local cowboys and cowgirls who do ranch work, rodeos, horse shows, and horseback riding. We also cater to those who are cowgirls and cowboys at heart and love the styles of the “Old West” or modern Western wear. Half of our customer base is local, many of whom have been shopping with us for three generations. The other half of our customers are tourists from different states and countries. We’re grateful to have such loyal customers and always look forward to meeting new ones!